Orlando Magic
GIVING
The Orlando Magic and owner Rich DeVos has donated: $9 million to enable the University of Central Florida to launch and sustain the DeVos Sport Business Management Program; $10 million to the Orlando Performing Arts Center; $1.25 million to help the Burnham Institute set-up a world-class medical research facility in Orlando; $1 million to the Heart of Florida United Way; and more than $1 million to the Central Florida chapter of the American Red Cross to aid storm victims.
On an annual basis the Orlando Magic gives more than $2 million to the local community by way of event sponsorships, donated tickets, autographed merchandise, scholarships and grants. The Orlando Magic has also made a $250,000 pledge to provide positive programs for local youth vulnerable to drugs, gangs and violence in Orlando through the Parramore Kidz Zone and the After School All-Stars. In July 2007, the DeVos Family and the Orlando Magic also committed $25 million to build five community gyms.
Over the last 21 years, more than $15 million has been distributed to local non-profit community organizations via The Orlando Magic Youth Fund and the McCormick Foundation. The OMYF, a fund of the McCormick Foundation since 1994, focuses on helping every child in Central Florida realize their full potential, especially those most at risk, by supporting programs and partnerships that empower families and change lives. In addition, on an annual basis the Orlando Magic awards three college scholarships - the Magic Achiever Scholarship towards any accredited four-year university in Florida and two University of Central Florida Minority Scholarships. Since 1996, the Magic has awarded a total of 51 college scholarships.
IMPACTING
Orlando Magic community relations programs annually impact an estimated 75,000 kids, while the Orlando Magic Youth Fund has positively impacted more than 1 million children over the last 21 years. In addition, the Magic Volunteer Program (MVP), an organizational staff-wide initiative, provides more than 5,000 community volunteer hours per year.
On an annual basis, Magic players log more than 200 community appearances to area schools, organizations and neighborhood centers. Magic players and staff have played a role in refurbishing local educational centers, building playgrounds in the community, leading read to achieve initiatives, and building homes via Habitat for Humanity. This past season, Orlando players and coaches purchased tickets which allowed an average of 600 underprivileged kids to attend each Magic game for a total of 27,000 tickets.
The Orlando Magic is undergoing an organization-wide green initiative which will be punctuated by having the first Leadership in Energy & Environmental Design (LEED) certified designed and constructed professional basketball arena - the new Amway Center. Other environmentally-friendly activities include: In-game and front office recycling program; partnership with "Rock and Wrap It Up"" to take left over food after Magic games and deliver to local shelters and food banks; An environmentally-friendly flash drive media guide.
REACHING
Through television programming, the NBA is broadcast in 215 countries in 42 languages reaching more than one billion households. On the home front, the Orlando Magic works with numerous tourist groups to help promote basketball for visitors to Orlando.
Since its inception, the Orlando Magic has played on national television 200-plus times, generating hundreds of millions of impressions. Local, state, national and international media cover the Magic on a regular basis. Orlandomagic.com, the team's official web site, generates 3 million impressions each month.
Season ticket highlights for 2010-11 in the Amway Center include: 2,500 seats priced $15 or less, 7,000 seats priced $25 or less, and for the first time ever a $5 per game ticket There are several ticket packages and group opportunities available by calling 407-89-MAGIC or logging on to orlandomagic.com.
COMMITTED TO THE COMMUNITY, OFF THE COURT, AND ON
Orlando has advanced to postseason play 12 times over the last 17 years. The Magic has also finished with a .500 or better record in 14 of the last 18 seasons. Orlando advanced to the NBA Finals
in just its sixth season of existence and in 2009. Orlando became the second-fastest team to advance to the NBA Finals in league history (Milwaukee advanced to the NBA Finals in 1970-71, its third year).Since the DeVos family purchased the Orlando Magic in September of 1991, the franchise has won five division championships (Atlantic, 1994-1995, 1995-96; Southeast, 2007-08, 2008-09, 2009-10), two Eastern Conference titles (1994-95, 2008-09) and had six 50-win seasons. Over the course of its history, Orlando has sold out 60 percent of its games, while winning 65 percent of its home games since 1994-95. Included in its history is a 40-game home winning streak (Mar. 21, 1995 - Mar. 26, 1996) and a 247-game sellout streak (Nov. 15, 1990 - Nov. 21, 1996).
Over the last 11 seasons, Orlando has won 19 significant NBA awards (five All-NBA First Team honors, four NBA All-Rookie First Team honors, three Most Improved Player awards, two Defensive Player of the Year awards, the Rookie of the Year, the Sixth Man of the Year, the Executive of the Year, the Coach of the Year and the NBA Sportsmanship Award). In addition, in ESPN The Magazine's 2010 Ultimate Standings the Magic ranked No.1 among NBA teams and second for all professional sports teams. The rankings takes into account fan relations, affordability, coaching, ownership, players, title track and stadium experience.
Website: Orlando Magic



